Our Core Values

Dominic - Founder & Director

Dominic - Founder & Director


Starting Letterbox4you was neither easy nor pain free. Starting any business is fraught with challenges, involves constant learning and the odd tumble – sometimes from high places. As the stakes get higher there are moments of doubt, moments when it looks impossible but a desire to succeed and a strong belief in your dreams keeps you going. In moments like these you realise that there is something else down deep inside of you which is like a lighthouse during the darkest night leading you to the safe harbour. What is it, you ask?

It’s the same thing which guided companies like Zappos, Netflix, Airbnb, and Apple from being humble start-ups to some of the most powerful and valuable businesses in the world. It’s the same thing which unified so many people in the past around an idea, dream or vision allowing them to achieve truly great things, very often succeeding against all odds.

There are some things that you learn; from your family, passed to you by your parents or grandparents. There are some others you learn from sport (basketball in my case), from successes and defeats in your private and business life. Things that make you strong and give you the tenacity to keep going when times get tough - your values. I truly believe that for our business to continue to grow and thrive, we need to harness the power of these qualities and embrace them - as an organisation and as individuals on the team. These values need to form part of our daily lives, our communications, our decisions and the service that we give our customers.

Strong values will build us a family. A family which supports its members through the hard times and celebrates their wins. A family that creates a safe and inspiring environment for all to thrive and grow, both professionally and as individuals. Our core values are essential to this family.

Yes, all of them! Not just the ones you like. All the core values are vital and accepting them and living them daily is a key part of being a valuable member of our team. With our core values, not only will our business grow, but you will too.

Woodrow Wilson, the President of United States who lead the country during the First World War said to motivate his countrymen: “We cannot be separated in interest or divided in purpose. We stand together until the end.” I truly hope that our core values will resonate with you and you will stand together with us to take Letterbox4you on to greater success.


Founder of Letterbox4you Limited


Strive for the best results and never get satisfied with the status quo. Always think “Can I do it better?”

Imagine the world around you where people are satisfied with OK and everyone accepts that as the highest achievement. Pilots who land their planes safely only 9 times out of 10, doctors operating with only 60% of patients surviving, firefighters responding to 8 out of 10 emergencies, trains arriving “almost” on time. Do you realise that in this world there would be no inventions, no new cures for illnesses, no technological advancement, no social justice? People in this world would be satisfied with the status quo and nobody would care enough to make things better.   At Letterbox4you we do not accept that kind of world. We live in our own world where OK is not enough. In our world, when we complete a task we immediately think: “How can I make it even more efficient and beneficial to our clients?”, “how can I make it even more profitable for our business?”. We ask ourselves - did I really do my best working on this project, talking to this customer, planning my day or my week or trying to hit my target? And if the answer is no, we thrive on the desire to make it better all the time. With our products and service our aim is to change the world one letter flap at a time. But once we do, we immediately start our preparations to do it again, improved in every possible way.


Show passion for our business and your job. This will be the foundation to build something great.

What is passion? The internet will give you several answers, one of the most popular being: “Passion is a strong desire that can get you to do amazing things. Passion is an emotion to be acted upon. Without action, passion yields no worthwhile results. Passion is the fuel in the fire of action. When you have passion for something, you love it even when you hate it”.

Here, at Letterbox4you we are passionate about our business, our customers and our products. We fully commit the hours we spend every day at work (or some of you even outside of work too) to drive our company to greatness and success. Being a passionate person does not automatically make you passionate about our business. It also has nothing to do with “working hard” or “being reliable”- these are necessary but will bring a spectacular success only when combined with a real passion for what you do. Having passion for our business can be represented in many ways. It could be a keen interest in all new developments and changes or even initiating them. Sometimes it’s exceptional knowledge of the products, or our everyday tools. Sometimes just always being ready to step in and help whatever it takes in every area of the business offering your help and assistance to your colleagues. One thing is certain, we can only achieve our success as a business if you are all fuelled by a real passion for it.


Keep looking for learning opportunities to improve personally and professionally and our business will improve with you.

Have you ever burned your mouth with hot potato or a piece of pizza? If you did there is a good chance you won’t do it again. Your brain recorded your experience and will try to prevent you from doing it again next time. Have you discovered that if you go through Silver Street you will reach your kid’s school quicker than if you go through Green Street? I bet when you are short of time you will always pick Silver Street over Green Street to get to school faster. It’s part of our learning process. Every day, hour and minute our brains can register something new and record it to make our lives better, safer, more efficient or more enjoyable. We learn not to do the bad things and to do the things which will enrich our lives.  And every time we learn something it makes us a different, better version of ourselves. New updated information and knowledge is being uploaded and updated and we are now a version 1.2 instead of the version 1.0 we were yesterday.  And if you are becoming a better version of yourself, so our business becomes a new and improved version too. It is clear to see that if we want to go further as a business and keep growing to become the best letterbox supplier in UK & Ireland, we all need to be learning constantly. Every day, every hour, every minute…So do your best to learn- read a book to improve your skills, listen to podcasts to discover the latest trends of your profession and industry, search for training courses, join professional forums and discussion groups to ask others how they do it.


Embrace changes, ask for them and drive them. It’s the only way to build a truly great organisation.

John F. Kennedy said: “Change is the law of life. And those who look only to the past or present are certain to miss the future”. Throughout the history of mankind these words so simple and yet so powerful at the same time have been found true again and again. Great and proud nations like the Romans and the Greeks fell from ruling the world to obscurity because they refused to accept and embrace changes. Dinosaurs died because they were unable to evolve quick enough to survive the climate changes around them. Big and powerful businesses ceased to exist because they stopped looking forward and got stuck in the past, resisting changes happening around them. Nokia, Blackberry, IBM, My Space – this is only a small selection of big brands that were so well known and are now anonymous to the majority of the younger generation.  But there were others; Apple, Facebook, Samsung that made changes their mission statements. Their purpose is to change the world, by constantly changing themselves and always developing new offerings for their customers. By constantly changing ourselves as individuals and as a business we will gain a crucial advantage over our competitors and be ready for an ever-changing environment around us. We will become not a good but a truly great business.


We cannot make it happen without your contribution. Show every day that you are instrumental to our growth and success.

We all know the famous boat race between Oxford and Cambridge Universities. There are 9 people in the boat, all with clearly defined roles and parts to play. Each equally important and necessary to win the race.  The crew is carefully selected from an even larger group of people training all year and only the chosen ones will have the honour of representing their University in the race for glory.  This must be the perfect example of a whole team putting in 100% contribution. We need to be like these rowers, equally committed and working towards one goal and target. One of us failing means that our boat will veer off course or lose momentum. The fact that you are sitting in the boat with all of us does not mean that you contribute. Train as hard as us, work as hard as us, row with the same rhythm and power as us. Every member of our team is crucial to our success, whether you are a salesperson, member of the warehouse team responsible for picking or packing, customer service, or a manager, we need you to give your best and contribute.  Don’t get fooled, other boats will have their crews as determined as ours. Only when we all give 100% or even more will we find the glory and success after the finishing line. History remembers the winners, not those that pass the finish line second.


Bring a smile and positive attitude with you to work each day and those around you will respond positively to you.

Letterbox4you is your home away from home. Would you expect your home to feel like home without any input from you? No, you make it happen yourself, whether it’s painting everything your favourite shade of grey or creating the perfect atmosphere to relax.   The same rule applies here if you want your work environment to be positive and enjoyable for you and others. Do not look around and wait for others to make it happen for you. It’s your home too and it is down to you to make a start. A kind word, a smile, a good idea about how to celebrate your colleague’s exceptional sales last month or the best quarter for our business. It is very difficult sometimes to leave our personal problems outside of work and put on a different mask. We have all been there; nobody has a monopoly on bad life experiences.  We will always be there for you when you need help and support. But equally we all need to be aware how easily a negative mood can affect not only colleagues but also our customers. Did you know that according to a study by the scientists at the University of Portsmouth, “human beings are able to differentiate vocal intonation not only between a smile and a non-smile but also among different types of smile”? We always want to be recognised as a fun and positive organisation, a place where working hours are filled with laughter and happiness. So please, smile to yourself, your colleague and on the phone talking to your customer, let’s make Letterbox4you the happiest place to work this side of the equator!